"Let the appeal you enjoy be what you do," is among my favorite quotes by Rumi. It is also an invitation to a transformative and powerful method of doing and being. Whether it is the method you make your bed or prepare a meal, doing whatever you do from the energy and spirit of charm is a transforma

Fear of losing a sale. Worry of the quality (absence thereof) of their product. Worry of getting stuck with inventory. Worry of losing on an opportunity to g

Recognizing the target market and conveying the right message at the correct time is the mantra of Brand Marketing. Now the question emerges why brand name marketing? If the target audience remembers your brand name they will keep coming back to you and absolutely nothing can stop them to do so, the

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